About Me
Hi, I'm Mark, a UX designer with a unique background: I hold a PhD in psychology and have deep roots in the hospitality industry. This fusion means I approach design with a robust understanding of the human mind and a real-world appreciation for the customer experience. My research skills, honed during my academic pursuits, ensure my design solutions are both data-driven and human-centric. This has helped me deliver creative, effective design work that customers love. What truly excites me about UX is the opportunity to leverage cognitive theories, especially 'design dissonance', bridging the science of the mind with the art of design. My passion lies in creating experiences that resonate with users on a deeply psychological level.
